Warner Bros. Home Entertainment

3rd Logo (1995, December 20, 1996–March 10, 2020)
Nicknames: "CGI Invisible/Visible Shield", "Shield of Boredom", "Peaceful Shield", "CGI WB Shield II"

Logo: Against a backdrop of clouds, a clear WB shield with a wordless banner slowly fades into view. Then the words "WARNER HOME VIDEO" are wiped onto the banner as the colors slowly appear on the shield.

Byline: From 2002–2004, the byline "An AOL Time Warner Company" was seen below the logo. The shield is a lot smaller in this version. Some DVD releases, such as Scooby-Doo, A Walk to Remember, Ocean's Eleven, Feardotcom, and The Powerpuff Girls Movie use the regular variant, even though their VHS releases use this variant.

Variants:
 * A rare version had a still logo in the style of the 1992 theatrical logo with the Warner Home Video banner replacing the Warner Bros. Pictures banner and the Time Warner Entertainment byline below that.
 * A silent version with a previously-formed shield appears at the start of the featurette Bruce Lee: In His Own Words on the 1998 VHS of Enter the Dragon.
 * On a French 1999 VHS of The Iron Giant, a darker/high contrast version of the logo is seen.
 * Some early tapes with the AOL Time Warner byline have the byline sloppily chyroned in over the standard variant; the byline's fade-out is also out-of-sync with that of the video behind it in this version. This can be seen on Uprising.
 * There is a 4:3 version of the AOL Time Warner byline variant that is rendered with wide angle lens. It is also videotaped without the byline in place. This has also appeared without the byline on several Scooby-Doo and Scrappy-Doo DVDs.
 * On all Blu-ray, HD-DVD, and the 2010–2018 DVD releases, the sky background is zoomed in by 20%. For Blu-ray, HD-DVD, as well as 2010- fullscreen DVDs, the Warner Home Video shield is zoomed out 10%, and the full-screen open matte version of the logo (the one used on the AOL Time Warner years but without the byline) has not appeared on any of the 2010–2018 DVD releases. Some Blu-ray releases from 2006–2009 have the aspect ratio in 2:35.1.
 * French VHS tapes from the early 2000s have a weird variant, where it starts on a messy view of the logo. Eventually, the camera pans to the center of the messy part and zooms out, revealing a still version with the text "PROCHAINES SORTIES LOCATIONS" (roughly translating to "UPCOMING RENTAL RELEASES") in grey. Another variant, also seen on tapes, has a CGI clapperboard superimposed over the logo, stating "APRÈS CE FILM, DECOUVREZ D'AUTRES BANDES ANNONCES LOCATION WARNER HOME VIDEO" (roughly translating to "After the film, check out other Warner Home Video rental trailers") in a white Clarendon font, with a Warner Home Video logo under the text. There is also one lost variant of the former where the text under the shield is not shown, but the animation with the messy view of the logo still plays normally.
 * On some promos and TV spots, the logo is superimposed.
 * An extremely rare version of this logo appeared on a TV spot for the DVD release of Nancy Drew in which the Warner Home Video banner from the print logo is chryoned onto the 2003 theatrical logo's shield, and portions of the "W" and "B" can be seen above it. The TimeWarner byline can be seen below.

FX/SFX: A simple, effective logo animation.

Music/Sounds: A quiet piano tune with two ending types:
 * A calm string theme; this is used for all VHS, Laserdisc and UMD Video releases and Stereo and Mono DVD releases. A few 5.1 DVD releases from 1999-2005 as well as the 1999 UK DVD release of Willy Wonka and the Chocolate Factory also use this tune.
 * A synthesized version of the tune, introduced in 1997. All 5.1 DVDs and Blu-ray releases use this variant. The piano section pans from the left channel to the right. On NTSC releases, it is dual, though this does not occur on 4:3 DVDs (DVDs that have the "This film has been modified..." notice after the logo).

Music/Sounds Trivia: The music was originally written by Mad Bus Music.

Music/Sounds Variants:


 * Sometimes on the NTSC AOL Time Warner version, the regular string theme is in a lower pitch. This can be found on the VHS and DVD releases of Scooby-Doo, The Powerpuff Girls Movie, LeapFrog: The Talking Words Factory, Caillou: It's a Party!, Uprising, The Adventures of Pluto Nash, Analyze That, Harry Potter and the Chamber of Secrets, A Mighty Wind, Insomnia, White Oleander, Ghost Ship, Madagascar Animals, Tom and Jerry: Whiskers Away!, Kangaroo Jack, Batman: Mystery of the Batwoman, South Park: The Original Unaired Pilot, The 2010s, The Flower Girl Request Show, Blue's Clues Adult Party Cartoon: The DVD, The Majestic, Queen of the Damned, The Animatrix, Glove World R.I.P., Death to Smoochy, Dreamcatcher, and Terminator 3: Rise of the Machines, as well as Space Ghost Coast to Coast: Volume One, the third to sixth seasons of Friends, and the first Looney Tunes Golden Collection DVD sets.
 * On the screener VHS of The Replacements and Mickey Blue Eyes, several DVDs of Scooby-Doo and Scrappy-Doo which feature it in open matte, the 2002 Cheesecake Factory DVD of Sponge Bob Square Pants Beast! Volume 1 and the 1997 WarnerVision Entertainment release of The Chain (1996), which WHV distributed, the regular WHV logo is used with this same pitch.
 * On a 2006 TV Land airing of Night Court, the beginning of the logo uses the closing theme to the show (plastering the 1984 WBTV logo, while omitting the Starry Night Productions logo), while the rest is silent.
 * A silent variation can be seen on the DVD copy of The Big Red One.
 * Strangely, on the Bugs Bunny's Wildlife Series including the 1998 VHS of Bugs Bunny's Silly Seals, the widescreen variant is used despite being squeezed in 4:3.
 * On the 2003 Special Edition DVD of Dennis the Menace and Caillou's Holiday Movie, the NTSC AOL Time Warner byline version has the regular tone acoustic strings.
 * On the 2003 European PAL DVD of Friday After Next (2002), the AOL Time Warner byline version is used as always, but the synthesized strings are used instead.
 * The messy French variant has the same announcer from the 2nd logo's "PROCHAINES SORTIES LOCATIONS" variant, with an added whoosh-like sound. The clapperboard variant also has the announcer saying what's on the clapperboard. The lost French variant uses the 2nd logo's music.
 * On the 2004 DVD of Food Con Castaways, the regular strings audio is heard, but the piano section is slightly altered and there is a faint choir when the shield is revealed, along with the piano note.

Availability: Very common.
 * The print version of this logo was introduced in mid-1996; however, the logo appeared earlier on an extremely rare promotional video in 1995.
 * This was used concurrently with the previous logo on 1996-1997 WHV tapes. Tapes that are marked as "DIGITALLY PROCESSED" carry the previous logo.
 * This logo is used, ala the 1998 MGM DVD logo, on certain Warner Archive DVD releases that are simply repackaged versions of previous WHV releases that became out of print.
 * As of now, this logo is still used in conjunction with the next logo.
 * The first products to have this logo were in Japan, with Warner's first four Japanese DVD releases in the country on December 20, 1996. In the U.S., the 1996 rental VHS release of A Time to Kill was the first to include the logo, released ten days later on December 30, 1996, as well the VHS of Bogus, released on February 4, 1997, and the first DVDs from Warner Bros. (one of which was A Time to Kill), released on March 24, 1997.
 * Some of the last films to use this logo on VHS were the 2005 releases of The Aviator, Racing Stripes and The Polar Express, with Must Love Dogs being the last retail VHS tape to use this logo released on December 20, 2005 and Harry Potter and the Goblet Fire being the last DVS VHS tape to use this logo released on March 7, 2006.
 * Surprisingly, this logo was seen at the end of some episodes of Whose Line is It Anyway? on ABC Family (now Freeform), a 1990 episode of Night Court on TV Land, certain broadcasts of the 1983 movie The Outsiders on A&E, a Czech Nova TV airing of What a Girl Wants, an episode of Veronica Mars on Hulu, and a 2006 Cartoon Network CEE airing of Tom & Jerry: Blast Off to Mars. It is possible that the episodes were ripped from DVD sources/masters, and they forgot to edit the logo out for broadcast.
 * The version with the regular string theme is very common. It can be found on VHS releases and DVD releases in stereo or mono from Warner Bros. Home Entertainment, but they have put out more Blu-Ray and 5.1 DVD releases than either of those over the years.
 * The version with the AOL Time Warner byline can be found on most tapes and DVDs from 2002-2004, including The Great Dictator and the 2003 Special Edition release of Dennis the Menace. This can be found at the end of the home video release of Caillou's Holiday Movie after the Cinar logo, but on TV airings of the movie, this and the Cinar logo are plastered by the either the Cookie Jar Group logo or the DHX Media logo.
 * As for the wide angle full-screen version of the byline variant on DVD, it has been spotted on the two Leapfrog DVD releases of Math Circus and Talking Words Factory 2: Code Word Caper, the Marcus Acosta Films DVD of The Flower Girl Request Show, and The NBA's 100 Greatest Plays released by Warner. It was also included on the Warner screener DVD Grow With Us.
 * It can also be seen on international home video releases of Warner Bros. films that are distributed internationally, such as South Park: Bigger, Longer and Uncut, Beowulf, and Interstellar, which are all distributed domestically by Paramount Pictures.
 * The AOL Time Warner variant was also spotted in the 2006 PlayArte DVD of Caillou's Holiday Movie, but in a lower quality due to being sourced from a poor video master. It earlier appeared, in open matte, with the same quality on the VCD release of Two Weeks Notice.
 * Don't expect to find this on releases from BBC Video/2 Entertain releases beginning from 2007 to 2017 (the logo is still shown on BBC titles from 2000-2006 both on screen and on print and on Charlie and Lola DVDs containing only the print logo), Viz Media, Lightyear Video, Warner Archive DVD releases, or the Paramount DVDs that were reprinted by Warner Home Video (which contained the print logo on the back cover and sometimes, especially in the case of Paramount, the spine). This also goes for Sesame Street DVDs that were released by the company. The same applies for most MGM video releases from 1996-2000. Some later reprints of MGM/UA Home Video releases from the early '90s used the Warner Home Video print logo on the tape label or the packaging, but all were of the Turner library and used either this logo or an MGM/UA logo (examples which used this logo include a 2000 tape of the colorized version of Arsenic and Old Lace, which had a Warner label and used the 1992 MGM/UA box, and a 1999 tape of Casablanca, which used the 1994 MGM/UA box and had a later MGM label). Also, don't expect this on Walt Disney Home Video/Touchstone Home Video/Hollywood Pictures Home Video DVDs they distributed in Australia and Europe even though the logo can be seen on the back cover, but they would use the 1995 Disney Videos logo, 1987 Touchstone Home Video logo and 1991 Hollywood Pictures Home Video logos respectively (although some earlier Disney/Buena Vista DVDs only credit Warner Home Video in text).
 * The still logo with the Time Warner Entertainment byline is extremely rare and was only seen on a few trailers from 1996-1997. Examples include the "Reel Rentals" trailer seen on the demo VHS of Kingpin, an ad for Cats Don't Dance, on the VHS releases of Shiloh, The Swan Princess: Escape from Castle Mountain, and trailers for The Spitfire Grill and Lone Star on a 1997 VHS of Extreme Measures from, ironically, Columbia TriStar Home Video (the latter three titles are from Castle Rock Entertainment, and it is possible that Warner handled sales and marketing for these titles).
 * PBS Home Video DVD and VHS releases from 1997 to 2004 had this logo. The 1997 PBS Home Video release of Barney Families are Special had this logo (despite using Turner packaging).
 * Most Cheesecake Factory DVD and VHS releases from 1997 to 2004 also had this logo.
 * On their Big Idea releases, the only time it appeared was on VeggieTales: The Wonderful Wizard of Ha's; if not, look hard for a DVD/VHS with this logo.
 * This is also seen at the beginning of the direct-to-video movie A Cinderella Story: If the Shoe Fits.
 * This was also seen on 2016 and early 2017 UHD 4K Blu-rays that Warner released.
 * The messy French variant can be seen in French VHS releases from the time.
 * This logo was surprisingly spotted on a TV spot for the VHS release of Batman Forever.
 * Strangely, this logo appears at the end of Season 4, Episode 13 of The Parent 'Hood on HBO Max.
 * The regular strings variant was still shown on most Cartoon Network DVDs until early 2019. It also made a surprise appearance on the 2020 DVD of A Place for Pets instead of the next logo.

Editor's Note: This is another fondly remembered logo from the good old times for its great CGI and music. This logo was very memorable and nostalgic to many people who grew up seeing this logo on VHS and other home media. Believe it or not, it's a favourite of many for Warner Bros fans. It is also worth noting that it's one of the few logos that continued to carry the word "Video" when most companies moved on to using the term "Home Entertainment".

(March 14, 2017– )
Nicknames: "AT&T Shield", "CGI Invisible/Visible Shield II", "Shield of Boredom II", "Peaceful Shield II", "Fan-made Shield", "The Cheesy Shield II", "CGI WB Shield III"

Logo: Same as the 3rd Warner Home Video logo, except the sky background is different, and the logo seems to be in a more 3D look with the colors looking more solid along with the text on the banner being replaced with "HOME ENTERTAINMENT".

Variant: An open matte version exists. In this version, the shield is smaller.

FX/SFX: Same as before, but redone in modern late 2010s CGI.

Music/Sounds: A "remastered" version of the NTSC AOL Time Warner variant of last WHV logo. PAL releases use the regular pitch.

Availability: Current. It was first spotted on the DVD release of The Jetsons & WWE: Robo-WrestleMania! and the Blu-ray release of Collateral Beauty, both of which were released on the same date, and appears on newer home media releases from the company. Again, this doesn't appear on any Viz Media and Sesame Workshop releases. This logo is still being used (one recent example being Teen Titans Go! & DC Superhero Girls: Mayhem in the Multiverse, released on May 24, 2022), despite Warner Bros. updating their logo in 2021. Also seen on a few MGM releases starting in May 2020, after their deal with 20th Century Fox Home Entertainment expired, though some reissues of pre-2020 MGM releases may not have it.

Editor's Note: Although not a terrible logo, it was initially thought to be a fan-made project (hence one of the nicknames). When it was confirmed to be real, a lot of logo fans were disappointed with the result. It's starting to look a bit dated since Warner Bros. debuted a new logo in 2020, so only time will tell if the WBHE logo will be rebranded to the new look or not - and with the deal with Universal forming Studio Distribution Services, it doesn't look like it will be any time soon as of now.